New York City FC moves Partnership operations to a Salesforce-native foundation with AgilitekPX

Results

Unified data across departments within Salesforce
Increased user adoption for partnership sales and activation functions
Gained insights into inventory and revenue commitments for future years
Reduced administrator labor by hundreds of hours per year

Unified data across departments within Salesforce

Increased user adoption for partnership sales and activation functions

Gained insights into inventory and revenue commitments for future years

Reduced administrator labor by hundreds of hours per year

Client Overview

As New York City FC (NYCFC) prepared for their next phase of organizational growth, the club re-evaluated the systems underpinning its commercial and fan-facing operations, including how partnership deals were managed inside and outside of Salesforce.

Now more than ever, AgilitekPX is our source of truth. It's literally how we evaluate everything we're doing and how we position the business for maximum success.

Destiny Castro

Sr. Manager, CRM - New York City FC

A Club on the Verge of a Bigger Stage

NYCFC is entering a pivotal growth phase with an expanding portfolio of multi-year, multi-asset partnerships. Like any organization growing into a bigger stage, they needed to bring order to rising complexity without slowing teams down or burying them in process.

They wanted one place where partnership data could match how they work: with flexibility for the front line, reliability for executives, and sophistication to support the economics of a growing commercial operation.

AgilitekPX has become that backbone, building on NYCFC's existing Salesforce foundation and consolidating what used to live across Salesforce-adjacent tools and spreadsheets into one Salesforce-native platform that underpins inventory, pricing, fulfillment, and financial schedules.

When “Good Enough” Starts Holding You Back

As NYCFC’s partnership business scaled, the lack of a single unified tool started to show its limitations: each piece did something helpful, but together they created friction at exactly the moments the team needed reliability, clarity, and agility.

Three themes surfaced again and again:

Lack of Flexibility

What should have been small tweaks often turned into long journeys. By bringing capabilities into Salesforce itself, the ability to adapt, improve, innovate, and adjust to new and evolving needs was no longer an impossibility - it was just a few clicks away.

While Agilitek teammates were always available, a new level of self-sufficiency and immediacy was finally unlocked.

Work Escaping Into Spreadsheets

Inventory updates, deal and asset rollovers, and fulfillment tracking frequently spilled into Excel. Every export spawned another version to reconcile with more mapping work and fresh opportunities for errors.

Fulfillment and activation remained manual

Activating a partnership required internal teams across departments to coordinate deliverables: who's responsible for what, when is it due, what's been delivered, and what's still pending.

There were no structured workflows, just ad-hoc spreadsheets and the constant risk that something fell through the cracks. These weren't catastrophic failures. But they were persistent sources of friction that added up:

Hours spent reconciling conflicting data
Missed opportunities to upsell or extend deals
Internal confusion about who was responsible for what

Three themes surfaced again and again:

Lack of Flexibility

While Agilitek teammates were always available, a new level of self-sufficiency and immediacy was finally unlocked.

Work Escaping Into Spreadsheets

Inventory updates, deal and asset rollovers, and fulfillment tracking frequently spilled into Excel. Every export spawned another version to reconcile, with more mapping work and fresh opportunities for errors.

Fulfillment and activation remained manual

Activating a partnership required internal teams across departments to coordinate deliverables: who's responsible for what, when is it due, what's been delivered, and what's still pending.

There were no structured workflows, just ad-hoc spreadsheets and the constant risk that something fell through the cracks. These weren't catastrophic failures.

But they were persistent sources of friction that added up:

Hours spent reconciling conflicting data
Missed opportunities to upsell or extend deals
Internal confusion about who was responsible for what

Three themes surfaced again and again:

Lack of Flexibility

While Agilitek teammates were always available, a new level of self-sufficiency and immediacy was finally unlocked.

Work Escaping Into Spreadsheets

Fulfillment and activation remained manual

Activating a partnership required internal teams across departments to coordinate deliverables: who's responsible for what, when is it due, what's been delivered, and what's still pending.

Hours spent reconciling conflicting data
Missed opportunities to upsell or extend deals
Internal confusion about who was responsible for what

Making Salesforce the Home for Partnerships

AgilitekPX brought NYCFC's partnership data into Salesforce in a structured, scalable way.

The platform doesn't replace Salesforce, it extends it, layering partnership-specific functionality on top of the foundation NYCFC already had.

AgilitekPX brought NYCFC's partnership data into Salesforce in a structured, scalable way.

The platform doesn't replace Salesforce, it extends it, layering partnership-specific functionality on top of the foundation NYCFC already had.

Salesforce shouldn’t just be another system to integrate with, it should be the place where partnership work actually happens.

With AgilitekPX:

With AgilitekPX:

All partnership data, processes, and interfaces live directly in Salesforce. 100% of it. Nowhere else. Period.

Updates made in Salesforce are reflected immediately across sales, activation, reporting, and more. No delays. No complex architecture. No "which system is right" debates.

Admins handle most configuration in-house. Adding a field, adjusting a page layout, or wiring a flow is now a Salesforce config task instead of a major software update.

That shift — from asking someone else to change the system to simply changing it internally — has reshaped the team’s day-to-day experience. The platform feels like part of their environment, not something bolted on top.

Seeing a 20-Year Deal on One Screen

The club's incredible growth made one requirement unmistakable: NYCFC needed a clear, flexible way to model big, multi-year, multi-asset agreements.

Naming rights, front-of-kit, pitch assets, and more all had to be understood together, across decades.

Before AgilitekPX, confirming asset availability for a multi-year deal meant cross-referencing spreadsheets, checking with colleagues, and hoping nothing had changed since the last update. Now, reps can see exactly what's available, for which years, at what value.

The answer is immediate, accurate, and backed by a single source of truth.

The AgilitekPX experience:

The club's incredible growth made one requirement unmistakable: NYCFC needed a clear, flexible way to model big, multi-year, multi-asset agreements.

Naming rights, front-of-kit, pitch assets, and more all had to be understood together, across decades.

Before AgilitekPX, confirming asset availability for a multi-year deal meant cross-referencing spreadsheets, checking with colleagues, and hoping nothing had changed since the last update.

Now, reps can see exactly what's available, for which years, at what value.

The answer is immediate, accurate, and backed by a single source of truth.

The AgilitekPX experience:

Previously

Previously:

Each season of a long-term deal had to be “rolled over”, so managing a multi-year agreement meant managing many separate copies.

It was hard to view the entire lifespan of a partnership at once and changing a single year added extra steps and room for error.

With AgilitekPX:

A multi-year, multi-component agreement is one living record, with every contract year visible side by side in Salesforce.

Teams can scroll across seasons, see how value and assets change over time.

This structure has become the lens NYCFC uses to test whether long-term commitments align with their lofty aspirations—and to adjust before small issues become big ones.

Managing long-term partnerships was a challenge. Now there’s no rolling over — every year is visible in one place, and we can adjust any details quickly and easily.

Joanna Chang

Partnership Business Analyst - New York City FC

Everyday Work That Finally Feels Manageable

On the admin side, AgilitekPX's Inventory Manager and Product Creator quickly turned into everyday tools rather than niche features.

The full asset mix and rate cards are managed directly in Salesforce via configurable inventory reports and in-line editing. No more CSV exports needed.

On the admin side, AgilitekPX's Inventory Manager and Product Creator quickly turned into everyday tools rather than niche features.

The full asset mix and rate cards are managed directly in Salesforce via configurable inventory reports and in-line editing. No more CSV exports needed.

All changes are immediately visible to BI and finance. Tableau and the data warehouse now pull from a single trusted source.

In practical terms, there are fewer side conversations about “which spreadsheet is right” and more time actually using the data to make decisions.

All changes are immediately visible to BI and finance. Tableau and the data warehouse now pull from a single trusted source.

In practical terms, there are fewer side conversations about “which spreadsheet is right” and more time actually using the data to make decisions.

Rollovers Without the Headaches

Asset rollovers often depended on exported files, manual column mapping, and reconciliation across versions. Even a “good” run still came with a pile of errors and lost time.

With AgilitekPX:

Agreements persist across years, so there’s no separate rollover project each season and totals refresh immediately.

Fulfillment Where Reps Actually Live

Previous fulfillment tools sat slightly outside where reps spent the rest of their day, so many defaulted to tracking delivery in Excel or informal documents and only occasionally opened the formal system

With AgilitekPX:

Fulfillments, scheduled payments, and attachments like photos or invoices all live in Salesforce alongside the rest of their work.

A Team That Feels Supported, Not Managed

What stands out most to NYCFC isn’t just the feature set, it’s how the relationship feels.

They highlight a few things in particular:

What stands out most to NYCFC isn’t just the feature set, it’s how the relationship feels.

They highlight a few things in particular:

Responsiveness that doesn’t taper off after onboarding

Direct access to experts who understand both Salesforce and partnerships

Room to co-design the future by leveraging the powerful one-two punch of Salesforce's "clicks, not code" and Agilitek's product roadmap.

That combination of responsiveness, expertise, and configurability is what led them to describe the solution as a “game changer”.

There’s no more ‘game of telephone.’ I can say what we want, you know exactly what I mean, and we solve it together instead of waiting for someone else’s sprint.

Destiny Castro

Sr. Manager, CRM

The Foundation for What Comes Next

NYCFC’s story isn’t anchored in a single savings number. The impact shows up in how people behave and how decisions get made.

A few signals say a lot:

NYCFC’s story isn’t anchored in a single savings number. The impact shows up in how people behave and how decisions get made.

A few signals say a lot:

No one is lobbying to return to the old system. Inside the club, that silence is treated as one of the clearest signs the move was successful.

Reps typically become self-sufficient after one or two walkthroughs. They’re not constantly asking for refreshers, and they’re comfortable using the platform as part of their daily work.

Key workflows—fulfillment, deal management, inventory—now live inside of Salesforce, instead of spilling into ad-hoc spreadsheets.

Why this Matters

For organizations evaluating their own partnership systems, the lesson isn't "use what NYCFC uses".

Instead, ask whether your current tools would work if your partnership business doubled tomorrow…

If the answer is "probably not" or "we'd have to hire more people to keep up," that's a signal that infrastructure, not effort, is the constraint.

AgilitekPX was built to remove that constraint. It's designed for organizations where partnerships are central to revenue, where deal structures are complex, and where leadership needs to see not just what's happening now, but what's locked in for the next five years.

If that describes your business, we should talk.

About New York City FC

New York City FC (NYCFC) is a professional soccer club competing in Major League Soccer (MLS). As of 2025, it is one of the league’s most valuable franchises with a valuation exceeding $1 billion.